The gray rhino theory is a metaphor that describes risks that are obvious, highly probable and impactful, but often downplayed or outright ignored. The theory was developed by Michele Wucker.

You will have to wash your hands and a great many other things, before we reach our corona journey’s end.
Tourism is one of the sectors most affected by the Covid-19 pandemic, impacting economies, livelihoods, public services and opportunities on all continents. All parts of […]